According
to
survey,
60%
of
job
seekers
are
likely
to
use
their
mobile
device
to
search
for
a
job
while
37%
of
them
would use
mobile
device
to
apply
for
a
job.
In
addition,
up
to
40%
finds applying
for
jobs
on
mobile
devices
difficult
or
very
difficult.
It's
been
clear
that
employers
are
eager
to
embrace
mobile-based
recruitment
strategies
in
order
to
make
the
best
out
of
their
talent
acquisition
plan.
However,
to
roll
out
a
successful
and
effective
mobile
recruitment
initiative
one
needs
proper
technical
configuration
to
be
put
in
place.
Mobile
web
has
rapidly
evolved
into
a
feature
that
is
overwhelmingly
overtaking
desktop
web
and
challenges
recruitment
more
than
ever.
The
innovations
related
to
recruitment
practices
have
been
adopted
(predominantly
use
of
social
media
for
active
and
passive
talent
acquisition)
but
on the other hand, the
innovation
connected
to
devices
that
job-seekers
use
on a daily basis, unfolds
in
much
faster
pace.
And
HR
professionals
often
have
hard
time
to
keep
up.
Mobile
job
search
is
a
fashion,
it
is
a
way
of
life
for 7
out
of
10
people
searching
for
a job.
A
smartphone
is
an
essential
part
of
our
lifes,
incorporated
into
personal
as
well
as
professional
activities
throughout
the
day.
Therefore,
to
personalize
the
experience
from
engaging
with
a
company,
it's
essential
to
ensure
that
the
technology
is
prepared
for
a
mobile
savvy
candidate.
Looking at the percentage of adults actively using a smartphone, it
represents a huge pool of talent that can be sought out. The
numbers
detailing
the
preparadness
of
companies
for
mobile-friendly
online
strategies
reveals,
however
lack
of
comprehesion
for
such
action.
It's
striking
that
only
13%
of
Fortune
500
companies
have
a
mobile
optimized
career
section
and
97.8
%
of
them
still
don't
posses
a
mobile
optimized
application
process.
Imagine
clicking
on
a
link
that
redirects
candidate
to
a
job
offer
within
the
career
site
(let's
presume
that
it's
adjusted
for
the
mobile
device)
but
after
clicking
on
"apply"
button
to
finish
the
application process,
one
has
to
upload
a
CV
which
is
impossible
from
iPhone
or
some
smartphones.
If
you
want
to
go ahead in the race
for
the
best
talent,
strategy
which
is
not
aligned
with
technological
needs
should
stray
your
effort
from
desired
track.
From
many
advantages
that
the
use
of
mobile
for
recruiting
offers,
here
is
a
list
of
a
few:
Enhanced communication opportunities
With
mobile
devices
in
pockets,
candidates
are
online
– reachable
at
any
time.
That
means
employer
can
supply
them
with
necessary
information
or
vice
versa,
candidates
are
ready
to
respond
to
employer's
inquiries
when
it's
most
convenient
for
them.
Communication
is
key
and
the
use
of
mobile
devices
that
are
widely
accessible
for
lot
of
people
enables
candidates
to
search
for
job
easier
than
ever.
Driving candidate experience
According
to
a
survey,
74%
of
users
will
wait
5
seconds
for
a
web
page
to
load
on
their
mobile
device
before
abandoning
the
site.
Seventy
one
percent
expect
web
pages
to
load
almost
as
quickly
or
faster
as
web
pages
on
their
desktop
computers.
Provided
a
job-seeker
can
easily
access
the
site
via
mobil
device,
they
can
gain
more
positive
impression
of
the
organization/company
which
consequently
results
in
a
better
experience.
And
it's
the
technology
and
preparadness
that
drives
applicant's
satisfaction.
Employer-of-choice status
What's
better
than
to
be
perceived
as
a
cutting-edge,
out-of-the-box
acting
and
thinking
company!?
To
supplement
your
recruitment
strategy
by
mobile
can
provide
company
with
an
upper
hand
compared
to
other
companies
around.
With
tendency
of
growing
mobile
web
traffic
it's
crucial
to
establish,
maintain
and
continuously
develop
mobile
web
for
recruitment
purposes.
By
doing
this
a
company
has
a
chance
to
stay
top
of
mind
with
an
attractive
candidate.
It's all about location
When
wearing
your
mobile
device
in
our
pocket,
you
are
traceable.
Well,
it's
kind
of
scary
(and
it's
nothing
new)
but
it's
truth.
The
upshot is
that
technology
as
GPS
can
provide
you
with
a
unique
opportunity
to
locate
and
target
potential
job-seekers
directly
in
the
area
you
need.
Have
a
must-attent
career
workshop
or
an
information
tied
with
a
specific
location?
With
the
location
details
of targteted
candidates,
company
is
ready
to
reach
out
for
the
vast
pool
of
talents.
Should
a
company
be
prepared
for
a
mobile
recruiting?
Definitely.
It's
not
a
choice,
it's
a
must.
If
it's
not
considered,
there
is
a
potential
to
demage
reputation,
brand
and
above
all,
the
whole
recruitment
strategy.
Hear
on
the
pace
of
HR
Tech
Innovation
and
stay
abreast
of
talent
acquisition
strategies
that
can
shape
the
future
of
your
company.
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